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Ford Taurus, Taurus X and Mercury Sable Return As Upgraded 2

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Ford Motor Company announced it's bringing back the well-known Ford Taurus name. The vehicle that redefined affordable family transportation is back with the new face of Ford -- a bold new exterior design, more power and more standard safety features. The company also introduces a new name -- Taurus X-- for its three-row crossover and returns the Mercury Sable to the lineup as upgraded 2008-model versions. All three vehicles go on sale this summer. The move links a strong brand name with award winning vehicles. The 2008- model Taurus sedan and Taurus X -- replace the Ford Five Hundred and Ford Freestyle. Each feature the signature Ford touch of the horizontal three-bar grille, standard electronic stability control, and other refinements to make it more distinctive, quieter, faster and safer. The 2008-model Mercury Sable replaces the Mercury Montego with extensive design, powertrain, and safety upgrades, as well as unique touches that make it a Mercury. They include Mercury's signature satin aluminum waterfall grille, jeweled projector beam headlamps, and a two-tone interior trim with unique accents. The vehicles offer available features that deliver style and the technology features customers desire like Ford Sync™. Ford Sync™, powered by Microsoft Auto software, is Ford's new fully integrated, voice-activated in-car communications and entertainment system for mobile phones and digital music players. The Taurus X offers one touch flip-and-fold second-row seating and an available power rear liftgate. The Taurus name remains powerful today. It is one of the top three most recognized Ford nameplates, behind only the F-series and Mustang. Customer awareness of the Taurus nameplate remains at an impressive 80 percent. A video report from Ford Motor Company

Channel: Autos & Vehicles
Uploaded: November 30, 1999 at 12:00 am
Author: Medialink

Length: 02:22
Rating: 4.59
Views: 23142

Tags: Autos  Ford  Mercury  Sable  Sedan  Taurus  Vehicle  

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Video Comments

300palms (November 30, 1999 at 12:00 am)
Ford is currently on a roll churning out automobiles that consumers obviously don't want. The original Taurus was once one of the top 10 best selling cars in the US. Boy, has Ford fallen through the cracks! Now Ford added another major mistake to their lineup: the Flex.
dave98503 (November 30, 1999 at 12:00 am)
some white asshole with a shaved head flipped me off in a 1996-2003 ford taurus today. he had an ugly ass big brown dog, with no fucking fur in the back seat. driving one of those fucking white taurus's. he was making an illegal u-turn in the left hand lane as I was making a right turn. how the fuck am I supposed to know he was going to do that? I cut him off obviously, which resulted in him going to the left of my car, honking, then flipping the bird. fuck you guys with Taurus's.
MrGoldenwaffler (November 30, 1999 at 12:00 am)
The last minute waffling over the badging was disapointing, but Taurus is a very good car - and the new one is stunning.
jayr545 (November 30, 1999 at 12:00 am)
my uncle has a Ford taxi with 600,000 miles on it!!!! same transmission, same engine, no repairs; all maintenance!!!
denjwms (November 30, 1999 at 12:00 am)
borrrrring,,,, no styling at all
RifleMan80 (November 30, 1999 at 12:00 am)
Amen! raced a Toyota Supra with my 1999 SE. It got pwned by my 3.8 Essex :D GO FORD! LONG LIVE THE TAURUS!
otterhead45 (November 30, 1999 at 12:00 am)
these are essentialy volvos
keyofdavid88 (November 30, 1999 at 12:00 am)
Ford is tied with Honda and second only to Toyota in initial quality ratings. But I don't even go by that. What I go by is that my current Taurus, which rides as smooth as a Cadillac, is going on 216,000 miles with no troubles. And it gets better mpg than my mom's 01 Altima 2.4 4 banger. The Taurus was very well thought out and designed and I just can't understand what possessed Ford to discontinue the name? Obviously they realise the mistake now. :D
32silvercoins (November 30, 1999 at 12:00 am)
They have gotton top marks for quality and safty...And No one can match the Interior Room of this car If you dont like the Blue Badge Get the Mercury Sable There purty much the same thing though The sable has less tinsel on the outside though
emforty2 (November 30, 1999 at 12:00 am)
Is Ford more reliable than the competition?

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